Custom CreditCovers Feature School Colors and Logo

Earlier this month, Edinboro University of Pennsylvania became the first major purchaser of custom CreditCovers, flashy skins that, when slapped on bank cards, add personal flare and a lot to talk about.

The university ordered more than 1,000 CreditCovers, which will be sold at campus bookstores. The deal comes at a time when CreditCovers inventor and CEO, Anthony David Adams, has been discussing the marketing and branding potential of CreditCovers with several large companies and ad agencies.

“What CreditCovers do, essentially, is turn credit and debit cards into mini-billboards,” says Adams, who co-founded the company in January. Until now, CreditCovers have been primarily sold as a fashion accessory in retail outlets and online through the company’s website. “They allow companies to create armies of brand evangelists.”

Every time a user makes a purchase – at a cool club, at dinner with friends or a hip coffee shop, they flash a message, imprinting a brand and starting conversations about it several times a day. This allows organizations to rapidly deploy their message in any market and have that message spread with real customers rather than hired reps.

“Those are the people I want flashing my clients’ message to other people several times a day,” says the representative of an ad agency currently in talks with CreditCovers. “If I’m producing the next Spider-Man movie, I want Spider-Man on every single credit card. It’s cheap, and a no-brainer.”

Incidentally, Adams graduated from Edinboro in 2003 with a Bachelor’s in Psychology. He is donating 30 percent of the proceeds from the deal back to his alum.